New Products Development Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to new product development.
    New product strategies.
    Proactive new product development process.
  In Section 2 of this course you will cover these topics:
    Market definition and entry strategy.
    Idea generation.
    An overview of the design process.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer measurement - a review.
    Perceptual mapping: identification of strategic benefits.
    Customer needs and perceptual mapping: methods and procedures.
  In Section 4 of this course you will cover these topics:
    Strategic product positioning and customer preferences.
    Benefit segmentation and product positioning.
    Estimating sales potential: -what-if- analyses.
  In Section 5 of this course you will cover these topics:
    Designing for quality.
    Integrated design: case examples.
    Advertising and product testing.
    Pretest market forecasting.
    Test marketing.
    Launching the product.
    Managing through life cycle.
    Organizing for innovation.
    Customizing the new-product development process.
    New-product development revisited.