Introduction to Small Business Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Entrepreneurs: the driving force behind small business
    Strategic management and the entrepreneur
    Choosing a form of ownership
    Franchising and the entrepreneur
  In Section 2 of this course you will cover these topics:
    Buying an existing business
    Crafting a winning business plan
    Building a guerrilla marketing plan
    Creating a solid financial plan
  In Section 3 of this exam you will be evaluated on below listed topics:
    Managing cash flow
    Pricing and credit strategies
    Integrated marketing communications
    Global marketing strategies
  In Section 4 of this course you will cover these topics:
    E-commerce and entrepreneurship
    Sources of equity financing
    Source of debt financing
    Location, layout, and physical facilities
  In Section 5 of this course you will cover these topics:
    Purchasing, quality management, and vendor analysis
    Managing inventory
    Staffing and leading a growing company
    Management succession and risk management
    Ethics, social responsibility, and the entrepreneur
    The legal environment: business law and government regulation