Introduction to Product and Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to product management
    Marketing planning
  In Section 2 of this course you will cover these topics:
    Defining the competitive set
    Category attractiveness analysis
  In Section 3 of this exam you will be evaluated on below listed topics:
    Competitor analysis
    Customer analysis
  In Section 4 of this course you will cover these topics:
    Market potential and sales forecasting
    Developing product strategy
  In Section 5 of this course you will cover these topics:
    New products
    Pricing decisions
    Advertising decisions
    Promotions
    Channel management
    Customer relationship management
    Financial analysis for product management
    Marketing metrics
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E-Learning Experience Demo

Thank you for your interest in viewing our E-Learning Experience demo. MUST’s Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.

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