Introduction to Mass Communication Theory

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to communication theories.
    Assumptions behind communication theoriesreality, knowledge, and values.
    Research in communication.
  In Section 2 of this course you will cover these topics:
    Introduction and history of communication studies research: models and messages.
    Classical rhetorical theories.
    Contemporary rhetorical theory.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Theories of interpersonal communication.
    Theories of small group communication.
    Theories of persuasion.
    Theories of culture and intercultural communication.
  In Section 4 of this course you will cover these topics:
    
    Introduction and history of mass communication.
    Media use and the selective individual.
  In Section 5 of this course you will cover these topics:
    Mediaa tool to meet our needs.
    Media -side--effects.
    Technology and social change: the interactive media environment.
    Critical theories of how media shape culture, values, and perspectives.
    Case study: application mass communication.
    Organizational communication.
    Introduction and history of public relations research.
    Planning, conducting, and evaluating the campaign.
    Campaign message design.
    Building organizational relationships and integrated marketing.
    The bridgestone/firestone recall image crisis: a case study.