In Section 1 of this course you will cover these topics:
Introduction to advertising
Advertising and rsquo;s role in marketing
Advertising and society
In Section 2 of this course you will cover these topics:
How advertising works
The consumer audience
Strategic research
In Section 3 of this exam you will be evaluated on below listed topics:
Strategic planning
Print and out-of-home media
Broadcast media
In Section 4 of this course you will cover these topics:
Interactive and alternative media
Media planning and buying
The creative side and message strategy
In Section 5 of this course you will cover these topics:
Copywriting
Design and production
Direct response
Sales promotion, events, and sponsorships
Public relations
Special advertising situations
Evaluation of effectiveness
E-Learning Experience Demo
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Personal Details
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. MUST’s Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
