Strategic Management in Aviation Industry

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

Competition policy in european aviation markets carsten bermig

Business models in the airline sector - evolution and perspectives thomas bieger, and sandro agosti

Consolidating the network carrier business model in the european airline industry stefan auerbach, and werner delfmann

In Section 2 of this course you will cover these topics:

From production-orientation to customer-orientation - modules of a successful airline differentiation strategy kim flenskov

Strategic airline positioning in the german low cost carrier -lcc- market thorsten klaas, and joachim klein

Low cost carriers in southeast asia : a preliminary analysis mark goh

In Section 3 of this exam you will be evaluated on below listed topics:

The future of continental traffic program : how lufthansa is countering competition from no-frills airlines christoph klingenberg

Competitive dynamics theory - application to and implications for the european aviation market caroline heuermann

Cooperation and integration as strategic options in the airline industry - a theoretical assessment thomas fritz

In Section 4 of this course you will cover these topics:

Interface management in strategic alliances matthias graumann, and marcus niedermeyer

Synergy allocation in strategic airline alliances bjorn gotsch, and sascha albers

The effect of high-level alliance formation on the profitability of participating airline carriers jens ruhle

In Section 5 of this course you will cover these topics:

Marriages and divorces : strategic alliances in the networked economy - the case of air new zealand kathryn pavlovich

Forces driving industry change - impacts for airports' strategic scope robert j. aaronson

The airport of the future against the backdrop of dramatic changes in the aviation sector michael garvens

Internationalization strategies for airport companies benjamin koch, and sven budde

Evaluating airport cooperation and acquisition strategies andrea pal, and wolfgang weil

The role of intermodal transportation in airport management : the perspective of frankfurt airport hans g. fakiner

Reflecting the prospects of an air cargo carrier andreas otto

Drivers of alliance formation in the air cargo business peter gronlund, and robert skoog

Airfreight development supporting the strategy of global logistics companies renato chiavi

Integrator network strategies and parameters of airport choice in the european air cargo market benjamin koch, and andreas kraus

Escaping the air cargo bazaar : how to enforce price structures kornelia reifenberg, and jan remmert

Assessing air hubs : the hayes-wheelwright framework approach sin-hoon hum, and swee-koon tan

The impact of airports on economic welfare herbert baum

Learning from the airlines? : a comparative assessment of competitive strategies for railway companies christian kaufhold, and sascha albers

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