Public Relations

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

School public relations: a new agenda

Changes in society and schools

In Section 2 of this course you will cover these topics:

Public opinions and political contexts

Legal and ethical aspects of public relations

In Section 3 of this exam you will be evaluated on below listed topics:

Social dimensions of public relations

Public relations in a communication context

Programming in public schools

In Section 4 of this course you will cover these topics:

Programming in private and nontraditional public schools

Building effective public relations plans

In Section 5 of this course you will cover these topics:

Community relations

Media relationships

Collecting and analyzing decision-oriented data

Developing and executing a successful funding campaign

Responding to crisis

Evaluating public relations programs

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