Marketing of High Technology Products

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

Introduction to high-technology.

Strategy and corporate culture in high-tech firms.

In Section 2 of this course you will cover these topics:

Relationship marketing: partnerships and alliances.

Market orientation and r and d?marketing interaction in high-technology firms.

In Section 3 of this exam you will be evaluated on below listed topics:

Marketing research tools in high-tech markets.

Understanding high-tech customers.

In Section 4 of this course you will cover these topics:

Product development and management issues in high-tech markets.

Distribution channels and supply chain management in high-tech markets.

In Section 5 of this course you will cover these topics:

Pricing considerations in high-tech markets.

Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.

E-business, e-commerce and the internet.

Realizing the promise of technology.

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