Introduction to New Product Development

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

Innovation management: an introduction

Macro factors and innovation

In Section 2 of this course you will cover these topics:

Managing innovation within firms

Innovation and operations management

In Section 3 of this exam you will be evaluated on below listed topics:

Managing intellectual property

Managing organisational knowledge

In Section 4 of this course you will cover these topics:

Strategic alliances and networks

Management of research development

Managing rd projects

In Section 5 of this course you will cover these topics:

The role of technology transfer in innovation

Product brand strategy

New product development

Packaging and product development

The role of market research in new product development

Managing the new product development team

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