Introduction to Hospitality Marketing

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

Introduction: marketing for hospitality and tourism.

Service characteristics of hospitality and tourism marketing.

The role of marketing in strategic planning.

In Section 2 of this course you will cover these topics:

The marketing environment.

Marketing information systems and marketing research.

Consumer markets and consumer buying behavior.

In Section 3 of this exam you will be evaluated on below listed topics:

Organizational buyer behavior and group markets.

Market segmentation, targeting, and positioning.

Designing and managing products.

In Section 4 of this course you will cover these topics:

Internal marketing.

Building customer loyalty through quality.

Pricing products: pricing considerations, approaches and strategy.

In Section 5 of this course you will cover these topics:

Distribution channels.

Promoting products: communication and promotion policy and advertising.

Promoting products: public relations and sales promotion.

Professional sales.*

Electronic marketing: internet marketing, database marketing and direct marketing.*

Destination marketing.

Next years marketing plan.

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