Introduction to Advertising Media

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

Background of todays advertising

Roles of advertising

The advertising spiral and brand planning

In Section 2 of this course you will cover these topics:

Target marketing

The advertising agency, media services, and other services

The advertisers marketing/advertising operation

In Section 3 of this exam you will be evaluated on below listed topics:

Media strategy

Using television

Using radio

In Section 4 of this course you will cover these topics:

Using newspapers

Using magazines

Out-of-home advertising

In Section 5 of this course you will cover these topics:

Internet and direct response advertising

Sales promotion

Research in advertising

Creating the message

The total concept: words and visuals

Print production

The television commercial

The radio commercial

Trademarks and packaging

The complete campaign

International advertising

Economic, social, and legal effects of advertising

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