Entrepreneurial Management in a Turnaround Environment

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

Entrepreneurs recognize opportunities

Create business from opportunity: the economics of one unit

In Section 2 of this course you will cover these topics:

What is marketing? analyzing customers and your market

Developing the right marketing mix

In Section 3 of this exam you will be evaluated on below listed topics:

Smart selling and effective customer service

Tracking fixed and variable costs

In Section 4 of this course you will cover these topics:

Using an income statement to guide a business

Financing strategy: borrow debt or sell equity?

In Section 5 of this course you will cover these topics:

Cash flow: the lifeblood of a business

Choosing legal structures and distribution channels

Effective leadership: managing resources and employees

Raising capital: tracking debt and equity on the balance sheet

Replication and harvesting: cashing in on your brand

Investing for a secure future

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