Advanced Marketing Research

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

Topics Covered in This Course:

In Section 1 of this course you will cover these topics:

Introduction to marketing research

Defining the marketing research problem and developing an approach

Research design

In Section 2 of this course you will cover these topics:

Exploratory research design: secondary data

Exploratory research design: qualitative research

Descriptive research design: survey and observation

In Section 3 of this exam you will be evaluated on below listed topics:

Causal research design: experimentation

Measurement and scaling: fundamentals and comparative scaling

Measurement and scaling: noncomparative scaling techniques

In Section 4 of this course you will cover these topics:

Questionnaire and form design

Sampling: design and procedures

Sampling: final and initial sample size determination

In Section 5 of this course you will cover these topics:

Field work

Data preparation

Frequency distribution, cross-tabulation, and hypothesis testing

Analysis of variance and covariance

Correlation and regression

Discriminant and logit analysis

Factor analysis

Cluster analysis

Multidimensional scaling and conjointanalysis

Report preparation and presentation

International marketing research

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